As Head Producer for Continental. I led the full creative and production process from concept through final delivery. The project spotlighted creatives whose work embodies the DIY spirit and artistry synonymous with the brand and skateboarding as a whole.

I developed the narrative direction, assembled and managed cross-functional production teams and ensured every visual and editorial decision aligned with the brand’s aesthetic. From pre-production strategy to on-set leadership and post-production supervision, I guided each profile to deliver a refined, story-driven piece that seamlessly blended the human spirit, innovation, and creativity.

Lead Cinematographer: Sam Zentner

As Production Coordinator for a high-profile campaign led by Slaps Creative and Paper Work Agency I supported the execution of a marquee video project featuring global football icons Ronaldo Luís Nazário de Lima and Kaká for the Esports World Cup.

In this role, I managed cross-team logistics, coordinated talent and crew schedules, facilitated clear communication between stakeholders, and ensured all production workflows ran efficiently from pre-production through wrap. Working on a fast-paced, talent-driven set, I helped maintain organization and alignment across creative, agency, and event partners—contributing to a polished final piece that brought together elite sport and global esports on a world stage.